Classic Mode is the current way Adverank manages budget suggestions for your advertising campaigns. It works by recommending increases based on your settings, then waiting (or "snoozing") for a set time before evaluating.
Basic Terms
You would use Classic Mode in Adverank if you prefer direct control over your budget adjustments without AI-driven recommendations. This mode is ideal if you have a set budget strategy, want predictable spending, or need to align with specific business goals without dynamic adjustments based on occupancy or PPC performance.
What is Classic Mode? Classic Mode is the current way Adverank manages budget suggestions for your advertising campaigns. It works by recommending budget increases based on your settings, then waiting (or "snoozing") for a set time before evaluating again. While Classic Mode remains mostly the same, users now have more control over their budget strategy and minimum budget increases.
Budget Strategy Options Adverank's Classic Mode includes different budget strategies that determine how often budget suggestions appear. These strategies allow users to adjust how aggressively their budget is increased over time.
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Conservative (Default)
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Snooze time: 10 days
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Baseline search lost: 20%
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Minimum budget increase: 0.5 click based on the current cost-per-click (CPC)
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Moderate
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Snooze time: 7 days
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Baseline search lost: 15%
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Minimum budget increase: 0.75 click based on the current CPC
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Aggressive
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Snooze time: 3 days
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Baseline search lost: 10%
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Minimum budget increase: 1 click based on the current CPC
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These settings can be customized for each site, allowing flexibility based on business goals.
Budget Suggestions Adverank ensures that budget increases make sense for your campaign. In the past, budget increases might have been too small to cover even a partial click. Now, when Adverank suggests an increase, it checks the daily cost per click to ensure the increase is meaningful.
Example: If the cost per click is $2 and the suggested budget increase is only $1, Adverank will adjust the increase to at least $2 to ensure it covers a full click.
By selecting the right budget strategy, businesses can balance cost control with performance growth in their advertising campaigns.