Adverank is an AI-driven advertising assistant designed to help self-storage operators make smarter marketing decisions. Unlike traditional business intelligence (BI) tools or static reporting dashboards, Adverank is an active engine.
Understanding Adverank’s Role
Adverank is a powerful AI-driven advertising assistant designed to help self-storage operators make smarter digital marketing decisions. Unlike traditional business intelligence (BI) tools or static reporting dashboards, Adverank is an active recommendation engine that analyzes real-time search demand and proactively suggests when and how to adjust your Google Ads budget.
Because of this, Adverank is not structured as a data dashboard with an API for external reporting tools like Power BI. Instead, it’s a decision-making assistant that delivers insights directly to you via email, allowing you to take timely action.
How Adverank Works
Adverank continuously gathers and processes data from two primary sources:
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Your Facility Management Software (FMS)
- Tracks occupancy, unit availability, and other facility-level performance metrics.
- Helps Adverank align your advertising strategy with your real-world operational goals.
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Google Ads Account
- Adverank monitors your campaigns, keyword performance, and competitive market trends.
- Based on real-time search demand, it calculates when to increase or decrease ad spend to maximize efficiency.
Every day, Adverank sends AI-powered email recommendations telling you exactly how to adjust your marketing strategy based on the latest data as well as your occupancy goals. These insights are also available in the Adverank.Cloud browser application, where you can configure settings to fine-tune your campaign management.
Why Doesn’t Adverank Have an API for Power BI?
While Power BI is a fantastic visualization tool for analyzing static data, Adverank is a decision-support system designed for real-time action, not just reporting. Here’s why Adverank doesn’t currently offer an API for Power BI:
- Adverank isn’t a dashboard—it’s a proactive assistant. Rather than serving as a static reporting tool, Adverank guides operators with dynamic, real-time recommendations to optimize ad spend.
- The data Adverank uses already exists in your systems. If you’re building a Power BI dashboard, you can pull raw data directly from your Facility Management Software (FMS) or Google Ads account via their respective APIs.
- Power BI is for analysis, Adverank is for execution. While Power BI helps visualize trends, Adverank’s real-time AI-driven insights help you act immediately to improve occupancy and marketing efficiency.
Alternative Solutions for Power BI Users
If your goal is to integrate Adverank-related insights into a Power BI dashboard, here are some options:
- Pull Data from Your Facility Management Software (FMS): Since Adverank relies on facility data, you can use your FMS’s API to feed occupancy and unit-level data into Power BI.
- Connect Google Ads to Power BI: Use Google Ads’ built-in API or Power BI’s Google Ads connector to visualize campaign performance data.
- Manually Log Adverank Recommendations: If you want to track how Adverank’s suggestions impact your campaigns over time, you can log its daily email recommendations into a spreadsheet or a Power BI dataset.
Final Thoughts
Adverank is not designed as a traditional analytics dashboard but as a real-time AI assistant that actively helps self-storage operators optimize their marketing spend. If you’re looking to create a Power BI dashboard, your best approach is to pull raw data from your Facility Management Software (FMS) and Google Ads, rather than expecting an API integration with Adverank itself.
If you have further questions or need help understanding how to best use Adverank alongside your existing reporting tools, feel free to reach out to ask@adverank.ai.