Adverank itself does not provide direct attribution tracking within its platform.
Instead, it focuses on optimizing paid advertising performance by analyzing search behavior, ad engagement, and reservation trends. Attribution is only possible if the web vendor captures Adverank’s campaign tracking parameters—such as ad source (Google PPC, Meta, etc.)—and then passes and stores that data along with the new reservation or rental record in the facility management software. Without this process in place, there is no way to connect a specific ad click directly to a rental.
For operators using the SSM Web Platform, this attribution data is captured and stored in SSM Cloud, the facility management system. This integration allows self-storage operators to track how their digital advertising efforts influence reservations and rentals, ensuring a clear view of marketing performance. However, if you are not using the SSM Web Platform, Adverank does not have access to full attribution data, as it depends on the web vendor properly capturing and passing this information to the facility management software.