Learn the basics of viewing each facility and the data inside of Adverank with this video.
Hello and welcome to this Adverank Cloud Application tutorial. Today we're going to give you an overview of the Facilities List screen. When you first log into your account, you’ll start on your entire portfolio view. To access your Facilities List, simply click the "Adverank" link in the top left corner.
The Facilities List is where all the locations in your portfolio are displayed. Locations are color-coded for quick insights.
Light blue indicates we’re suggesting a budget increase—for example, Indy North shows a recommended increase of $27.80. Darker blue locations represent budget decreases because those facilities have met or exceeded their goals. Below that, the purple sections highlight locations where we suggest a social boost. These are identified through an AI algorithm called Singular Spectrum Analysis, powered by Microsoft Azure, which analyzes six months of data from your property management software to forecast which locations may experience stagnation in occupancy. These social boost recommendations are aimed at helping underperforming locations meet their goals. Lastly, light gray indicates locations performing exactly as desired, so no budget changes are suggested.
Next to each facility’s suggested budget changes, you’ll notice three icons representing the different budgeting modes: Classic Mode, Search Dominance Mode, and AI Mode. Clicking on any facility brings up its details and displays these same icons. Classic Mode gives users predictable spending and full control over their Google ad budgets, allowing for customized control over how often budgets increase or change. Search Dominance Mode is for those who want maximum ad visibility and to outshine local competitors by securing top placement and aggressively capturing search traffic. AI Mode leverages real-time data and forecasts to recommend both budget increases and decreases, offering automated but data-informed suggestions. AI Mode becomes available after a location has been active in Adverank for at least 90 days.
Back in the Facilities List, the icons that are highlighted in blue indicate which budgeting mode is active for each location. You can use different modes for different facilities—Adverank gives you full control over these settings.
Also on the right-hand side of the screen, next to the occupancy goal, you’ll see a small gear icon. Clicking this allows you to change the occupancy goal for that location.
For example, if your current goal is 77%, you can adjust it up to 92% by sliding the bar and clicking “Adjust.” Your new goal will affect your daily budget recommendations starting the next day.
You can also set your budget strategy to aggressive, moderate, or conservative.
At the top right of the screen, you'll find several important buttons.
"Confirm Ad Adjustment" lets you confirm the suggested change. "Modify Ad Adjustment" allows you to change the suggested amount. The "Snooze" button allows you to pause daily budget suggestions for a specific location, whether for a day, a week, or even a month, if you’re satisfied with the current budget. Lastly, clicking the “Details” button brings up all the location-specific statistics.
Within the Details section, you'll find occupancy stats such as total net revenue, move-ins, move-outs, occupancy rate, daily vacancy cost, and length of stay. You can view this data by year, month, or week.
There's also an Advertising tab that displays your PPC statistics, including PPC clicks, new leads (defined as new reservations), converted leads (those who moved in), cost per lead, monthly PPC budget, and current monthly spend. One of the most important metrics shown is the PPC Ad Shortfall—the percentage of potential customers you're losing due to budget limitations. This stat shows how often your facility fails to appear in searches like “storage near me” or “RV storage” because of insufficient ad spend. It plays a critical role in shaping our daily budget recommendations based on your goals and strategies.
That wraps up our quick overview of the Facilities List screen. We go into greater detail on each section in other tutorials. If you have any questions, please let us know, and be sure to check out our other helpful how-to videos. Thank you.