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      How to View Reports and Metrics for Your Adverank Social Boost Campaigns

      Learn how to view performance metrics for your Adverank Social Boost campaigns across Meta, YouTube, and Spotify, and track campaign traffic in Google Analytics using UTM codes for full-funnel visibility.

      Adverank Social Boost helps self-storage operators reach new renters by extending your advertising presence beyond Google into premium channels like Meta (Facebook + Instagram), YouTube, and Spotify. These platforms create brand awareness, support mid-funnel engagement, and ultimately drive more conversions when paired with your Google Search campaigns.

      While Adverank Cloud provides real-time recommendations and performance insights for Google Ads, Social Boost campaigns are measured differently and across multiple platforms. This guide walks you through where to find your Social Boost campaign metrics, how to interpret them, and how Adverank ties it all together with Google Analytics UTM tracking for full-funnel clarity.

      🔍 Where to Find Performance Metrics

      1. View Results in Ad Platforms

      If you or your team have direct access to your ad accounts, here’s where to look:

      ✅ Meta (Facebook + Instagram)

      • URL: https://business.facebook.com/

      • Go to Ads Manager, then select your campaign.

      • Metrics to look for:

        • Reach (how many people saw your ad)

        • Impressions (how many times your ad was shown)

        • Engagement (likes, clicks, shares)

        • Landing Page Views

      ✅ YouTube (via Google Ads)

      • URL: https://ads.google.com/

      • Navigate to Video Campaigns

      • Metrics to look for:

        • Views and View Rate

        • Click-Through Rate (CTR)

        • Average Watch Time

        • Conversions (if set up)

      ✅ Spotify (via Spotify Ad Studio)

      • URL: https://adstudio.spotify.com/

      • Access your campaign to view:

        • Ad Plays

        • Completion Rate (how often listeners heard the full ad)

        • Clicks to your website or landing page

      Note: If Adverank manages the account, we can provide view-only access or email you performance recaps.

      2. Use Google Analytics to Track Social Boost Traffic

      Adverank includes UTM tracking codes on all campaign URLs, so you can view how paid social and video ads drive visits to your website.

      How to access:

      • Log in to Google Analytics

      • Choose your website property

      • Go to Reports > Acquisition > Traffic Acquisition

      Filter campaign traffic:

      • Use the Session Source / Medium or Session Campaign dimension

      • Look for tags like:

        • meta-ads

        • youtube-ads

        • spotify-ads

      What you’ll see:

      • Users: Total visitors from each platform

      • Sessions: Number of visits (some users may visit multiple times)

      • Bounce Rate: How long people stayed on site

      • Conversions: Form fills, reservations, or other goal completions

      💡 Pro Tip: Ask Adverank to confirm your UTM structure or help set up Google Analytics goals if conversions aren't showing up.

      📈 Why This Matters

      Your Social Boost campaigns complement your high-intent Google Search campaigns. These platforms build brand familiarity so when someone searches for storage later, your name stands out.

      • Operators with full-funnel visibility (Meta/YouTube/Spotify + Google + Analytics) have a clearer picture of ad ROI

      • Monitoring Social Boost engagement helps you refine your creative, targeting, and offers

      🛠 Need a Custom Report?

      If you'd like a unified report that summarizes all your campaign activity across Google, Meta, YouTube, and Spotify—including Google Analytics data—just let us know. We’ll prepare a digest you can share with your team or investors.

      📬 Still Have Questions?

      We’re happy to walk you through the data or even set up your dashboards for you.

      📧 Email: ask@adverank.ai

      Or click the “Ask” button in the bottom left of your Adverank dashboard to chat with us directly.