In Adverank, a lead is defined as a reservation, not a completed rental.
This data is pulled directly from the facility management software through an open API connection, allowing self-storage operators to track real customer intent in real-time. A reservation indicates that a potential tenant has taken a key step toward renting a unit by selecting a specific size and location but has not yet completed the move-in process. This distinction is important because it provides operators with highly actionable data, helping them adjust their advertising strategies to convert more reservations into full rentals.
In Google Ads, a lead is more broadly defined and can be tracked through various actions, such as form submissions, phone calls, or clicks on a "Get Directions" button. While these interactions indicate interest, they do not necessarily reflect a firm commitment to rent a unit. Google Ads leads often require additional follow-up and nurturing before translating into an actual reservation or rental. In contrast, Adverank’s reservation-based lead tracking gives operators a clearer picture of actual, intent-driven demand, allowing them to make smarter, data-driven decisions to optimize occupancy and ad spending.