Below the Google PPC Advertising Attribution section are two side-by-side panels. Top Locations Viewed shows which facilities visitors are looking at, and Top Lead Sources shows where your traffic is coming from. Both follow your selected filters.
Top Locations Viewed
This panel ranks your locations by unique visitors. A view is counted when someone visits that location's unit inventory page. If the same person views the page several times, they are only counted once.
Each row shows the location name, its page address, the number of unique visitors, and the change compared to the previous period.
How to use it:
- A location trending down may need attention: check its pricing, promotions, and ad budget.
- A location trending up is getting more interest. Make sure its unit inventory and promotions are current so those visitors convert.
- Compare this panel with occupancy. A low-occupancy location that isn't getting many views may need more advertising support.
Top Lead Sources
This panel shows the traffic sources associated with the most activity on your website, measured in sessions and compared to the previous period. Each row lists the channel name and its source/medium (for example, google-ppc / none or bing-organic / none).
Common sources include:
- Direct – Visitors who typed your web address or used a bookmark.
- Referral – Visitors who clicked a link from another website.
- Google PPC – Visitors from your Google Ads.
- Organic Search – Visitors from unpaid search results on Google, Bing, and other search engines.
- Other sources – Such as paid social and AI assistants.
Each source may be calculated slightly differently depending on how that traffic is identified.
Tracking matters
These panels rely on data from Google Analytics. Google PPC source reporting also depends on UTM tracking codes being set up correctly on your ads. If Google PPC looks lower than expected here, contact your Adverank team at ask@adverank.ai and we'll check that your campaigns include the right UTM parameters.