Viewing your Advertising Stats

Learn how to find and view your ad campaign stats for each location in Adverank

Hello and welcome to this Adverank Cloud Application tutorial, where we will be talking about how to view your advertising stats. When you first log in to the average cloud application, you will see the entire portfolio view. You want to click on the Adverank link over here to the top left, which will take you to your facilities list, at which point you can click on any facility you like, and then go over here to details on the right hand side, which then brings up all of your occupancy and revenue stats.

Now right here next to occupancy, you see the advertising rate. If you click on that now you have all of your advertising stats. You have your PPC clicks, your new leads, which we define as reservations. Your converted leaves, which are the reservations that have actually become tenants. Your cost per lead, as well as your monthly PPC budget. This is based on whatever your daily occupancy budget is multiplied out over the entire month, and then you can also see how much of that you've spent to this point in the month.

And then probably the most important number or stat on this page is your PPC ad shortfall. Now, this percentage is all of the people in your area, in the area that you're advertising to for this location that are going on Google and searching things like self-storage near me or self-storage in my area, or boat and RV storage, whatever they would be looking to find your location.

This is the percentage of people that you're not reaching because you're limited by budget, which is a key metric that we use when deciding whether or not to suggest a budget recommendation. So if you're falling short of your occupancy goals, and we see that there are a lot of people and potential customers that you're not reaching because of your budget limitations will obviously suggest a budget increase.

And that is just one of the things that we use. And this is how you dig deeper into those advertising stats. Thank you for watching this video, and be sure to check out some of our other helpful how to videos about the Adverank Cloud application. Thank you so much!