Adverank may recommend you launch a social boost for locations that need extract help to hit occupancy goals. So what do you do next? Check out this video!
Hello and welcome to this Adverank Cloud Application tutorial, where we will be discussing what a social boost recommendation is and what it means. So when you first log into your Adverank cloud application, you will simply come up here and click on the Adverank link at the top, which brings you to your facilities list. This is where all of your facilities are listed and where all of the recommendations are.
So down here in the purple section, these are the locations that we are suggesting for a social boost. Now this is where Adverank has determined with the help of Microsoft Azure. Which locations need extra help?
This is done by running an AI algorithm called Singular Spectrum Analysis. This is where we run a forecasting model, where we look at the last six months of data that we've been collecting from the property management software and Google Ads information, and we use Microsoft Azure to crunch those numbers and forecast which locations will be stagnant and not budge more than a percent or two in its occupancy.
And these are locations where you need more help and locations that we think would be a good candidate for a social media campaign. So to break it down, when you get a social boost recommendation that is us telling you that this is a location that is going to stay stagnant based on what you're currently doing, and that it needs more help.
Now, you don't have to do a social media campaign, but we are saying that you need to do something beyond the traditional Google PPC campaigns that you're currently doing. Now, if you do decide to do a social boost campaign, that means Adverank ranks marketing team will come in and design ads for you, such as what you're seeing here, both static and slider ads, and even video ads and audio ads to then be put out on Facebook, Instagram, and many other social media outlets in order to help bring up your occupancy and reach more people than you're currently reaching through Google Pay per click.
And that is what a social boost recommendation is and what it means. Thank you for checking out this video, and be sure to check out some of our other helpful how to videos. About the Advocate Cloud application. Thank you so.