Yes—but you might just want to say “no thanks.”
Once you start running Google Ads, you might get a phone call (or several) from someone claiming to be a Google Ads Specialist offering a free account review or suggestions to “improve your performance.”
While this might seem helpful at first, here’s what you should know:
Yes—These Calls Are Real, but Not Always Useful
Google does employ teams that proactively reach out to small business advertisers. But these reps often:
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Don’t know anything about your business or industry
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Don’t have access to the deeper context of your marketing goals
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Are incentivized to get you to spend more, often by activating products like Performance Max or Display campaigns—even if they’re not right for you
Why You Might Want to Say “No, Thanks”
We’ve seen this time and time again with self-storage operators:
| Common Google Rep Suggestion | What Often Happens |
|---|---|
| “Turn on Performance Max” | Ad budget shifts to low-converting placements |
| “Expand your location targeting” | You pay for clicks from areas that can’t rent from you |
| “Increase your budget” | You spend more without guaranteed ROI |
| “Add display or YouTube ads” | Brand awareness goes up—but move-ins don’t |
These reps typically don’t understand that self-storage is location-based and that renting a unit is a high-intent action—not something that happens from passive ad exposure alone.
Adverank Already Has You Covered
Our platform and team:
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Already monitor your account performance daily
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Optimize budgets and targeting based on real occupancy data
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Only recommend strategies that align with your specific facility and market
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Know the self-storage industry and what actually works
If you’re ever curious about a suggestion you heard from Google, feel free to ask us—we’re happy to explain whether it’s a smart move or a waste of budget.
What Should I Do If They Call?
You’re always in control. When someone calls claiming to be from Google, you can:
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Politely decline: “Thanks, I’m working with a trusted partner and have a managed account.”
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Ask for an email summary: This lets you share it with our team for review if you're unsure.
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Let us handle it: Tell them you work with Adverank and to reach out to us!
Key Takeaways
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Yes, Google reps may call you—but they don’t always understand your business.
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Their suggestions often lead to more spend, not more move-ins.
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Adverank already monitors and optimizes your account daily, based on real self-storage strategy.
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When in doubt, say “no thanks” or run their advice by us first.
Need help decoding a recommendation from Google?
Reach out to the Adverank team at ask@adverank.ai—we’ve seen it all and are here to protect your budget.